Leader, I believe that I have a hyper-growth mindset. I lead designers to unlock their full potential by understanding each individual’s goals and treating them as a design challenge. We look at each goal, put a timeline, set milestones, test prototypes, ask for help, revise and most importantly enjoy the journey.
Designer, “Creativity is just intelligence having fun” (Einstein) I am a huge believer in this quote. My brain is the happiest when I am being creative and finding solutions to complex problems to make people’s life a little bit happier.
Business Partner, My business partners appreciate that I have a background in business/accounting. I enjoy creating a common language for teams of multiple disciplines (Business, Engineering, and Design) to ensure efficiency, and speed in delivery.
UX method
User research
Journey maps
Empathy maps
Problem maps
Story boards
User testing
Analytical storytelling
Design Sprints
Software
Sketch
Invision
Figma
Adobe creative suite
Testing Tools
Wevo.com
usertesting.com
userzoom.com
Languages
English (Fluent)
Arabic (Native)
Experience
United Healthcare Sep 2022 - Current
Associate Director UX Design
Leading four major initiatives, from a hypothesis to design to implementation
Leading Intake modernization initiative, utilizing AI to help members submit claims faster and reduce the number of failed submissions
Managing a team of three designers. Help them strategize for their projects and remove any blockers they face.
Building relationships and creating trust with stakeholders to ensure seamless communication and successful flow of workstream
Helping designers tell better visual stories when presenting to our partners
John Hancock Insurance Company Feb 2022 - Sep 2022
Senior User Experience Designer
Strategized and planned for Long Term Care experience by transforming complex data from analysis systems and design research team into a visual story that will help designers and stakeholders understand the insured/family needs
Mentored designers with their assigned projects, Identified KPIs and guided them to tell the visual story of their design process.
Designed premium-payment experiences.
Worked closely with product owners and engineers to solve friction points in digital experiences.
Planed virtual design activities with stakeholders to include business & engineering in the design process.
Fidelity Investments 2019 - 2022
User Experience Designer
Designed the rollover experience for retirement accounts. The new experience offered an easier path for investing and brought in $430M in sales within 4 months.
Guided and mentored multiple designers through moving up to Senior/principal roles
Established an accessibility auditing and testing process to deliver accessible experiences to our customers.
Planned and facilitated virtual design sprints.
Improved account opening completion rate from74% to 96% by identifying & solving friction points in the flow.
Collaborated with our business, content, legal, and compliance partners to ensure seamless process and speed in delivery.
Collaborated with the Diversity & Inclusion team to increase D&I awareness company-wide
Freelance work 2016 - 2019
UX Designer/Researcher
Boston Public schools. Designed a mobile application to improve the communication between teachers and guardians of IEP/504 students to promote early intervention of learning disabilities
Webster bank. Designed a financial product to teach children healthy financial habits, build their credit scores, and help guardians manage the allowance budget.
Spero Therapeutics, Inc 2018 - 2019
Staff accountant
Performed full-cycle accounts payable functions
Recorded assets, performed monthly depreciation and asset disposal
Processed bimonthly payroll
Fairmont Hotel, Revere Hotel 2012 - 2018
Operational accountant
Audited all hotel revenue outlets on daily bases and reported to corporate
Audited daily credit card charges
Processed and submitted payments for 200-250 invoices on a weekly bases
Ameed Atelier 2008-2014
Founder/Designer
Designed & created men's and women's formal wear.
Al-Madoos Media, est 2006-2009
Graphic Designer
Designed Zayed Civilization annual book.
Education
Massachusetts College of Art and Design Sep 2016 - May 2019
Master's in Design Innovation
Basrah University, Iraq Sep 2001 - May 2006
Bachelor in Science, Chemistry