UX leader with over 9 years of experience in design and 4 years in design Management, helping teams create seamless, user-friendly digital experiences. I specialize in simplifying complex systems, improving user satisfaction, and making AI-driven solutions more intuitive. My passion lies in collaborating across teams to turn business challenges into meaningful, efficient design solutions.
SKILLS & EXPERTISE
Leadership & Team Management, Mentoring and leading multidisciplinary design teams.
Digital Strategy & AI, Using AI to enhance workflows and improve digital experiences.
End to End UX Execution, Driving UX strategy, information architecture, and usability.
Cross Functional Collaboration, Working closely with product, engineering, and research.
Scaling Design Operations, Managing global teams and optimizing design processes.
EXPERIENCE
United Healthcare Sep 2022 - Current
Associate Director UX Design
Lead UX for claims, payments, and document management, improving experiences for 50M+ members.
Lead a global design team, ensuring smooth collaboration across timezones and maintaining design consistency across products.
Design an AI-powered claims submission process, cutting time from 20 minutes to 2 minutes and increasing submission success to 98%.
Develop the claims payment UX strategy, helping enable $180M+ in transactions in 2024.
Simplify multiple payment flows into a unified experience, making transactions easier for members and improving satisfaction.
John Hancock Insurance Company Feb 2022 - Sep 2022
Senior User Experience Designer
Led a team of designers, providing guidance on their projects, defining KPIs, and helping them craft compelling visual narratives.
Designed seamless premium payment experiences to enhance user engagement and satisfaction.
Collaborated closely with product owners and engineers to identify and resolve friction points in digital experiences.
Planned and facilitated virtual design workshops with stakeholders to integrate business and engineering perspectives into the design process.
Fidelity Investments 2019 - 2022
User Experience Designer
Designed the rollover experience for retirement accounts. The new experience offered an easier path for investing and brought in $430M in sales within four months.
Established an accessibility auditing and testing process to deliver accessible experiences to our customers.
Improved account opening completion rate from 74% to 96% by identifying & solving friction points in the flow.
Freelance work 2016 - 2019
UX Designer/Researcher
Boston Public Schools. Designed a mobile application to improve the communication between teachers and guardians of IEP/504 students to promote early intervention of learning disabilities
Webster bank. Designed a financial product to teach children healthy financial habits, build their credit scores, and help guardians manage the allowance budget.
Spero Therapeutics, Inc & Fairmont hotel 2012 - 2018
Staff Accountant
Performed full-cycle accounts payable functions and payroll
Recorded assets, performed monthly depreciation and asset disposal
EDUCATION
Masters in Design Innovation 2016-2019
Massachusetts College of Art and Design, Boston MA
Bachelor of Science 2001-2006
University of Basra, Basra, Iraq
CERTIFICATIONS
Designing and Building AI Products and Services Oct 2023
Massachusetts Institute of Technology, Cambridge MA
